Dr Keith Bound

Narrative Designer & Audience Engagement Researcher

Keith has a Ph.D. in Film Studies and Media Psychology, and MA in Design & Digital Media. He is an award-winning designer/innovator, data storytelling artist and thought leader in the science of storytelling and audience experience. In a five-year scientific study of audience experience that focused on measuring the construction of suspense and audience experience.

 

The key outcomes from the research is an EDA Model of Audience Experience™ and the discovery of Filmmakers’ Narrative Blind Spots™ that filmmakers are unaware of and create them unintentionally. These narrative blind spots were found to decrease attention and engagement, creating poor audience experience.


Keith works with television companies who seek to develop innovative episodic storytelling experiences that deepen engagement and audience experience across digital devices and multi-screen viewing. 


Academic Conference Papers


2017 An Interdisciplinary Approach to Defining Cinematic Suspense
Society for Cognitive Studies of the Moving Image (SCSMI), Helsinki, Finland 

2016 Psychophysiological Suspense 

The Science of Storytelling Summit, University of Florida, USA

2015 Psychophysiological Film: Skin Conductance Rhythms in Cinematic Suspense Micro-Narratives 
Society for Cognitive Studies of the Moving Image (SCSMI), Birkbeck University of London

2014 A Biometric Model for Predicting Cinematic Suspense Anticipatory Stress Patterns
Society for Cognitive Studies of the Moving Image (SCSMI),Lancaster, Pennsylvania, USA

2014 Defining a Rapid Form of Cinematic Suspense for the 21st Century Short Thriller Film 
Society for Cinema and Media Studies Annual Conference, Seattle, USA

2013 The Role of Micro-Narratives in the Production of Cinematic Suspense in Transmedia thriller story worlds.
Society for Cognitive Studies of the Moving Image (SCSMI), Berlin, Germany

 

Innovation Awards

EDA Model of Audience Experience

Consultancy Services

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