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Receptive Cinema


Deepening Audience Engagement Consistently

We are an innovative storytelling consultancy that takes a holistic approach to cinematic storytelling by fusing the science of storytelling (cognition, emotion, and physiology) with the art of storytelling. 


This enables us to create compelling stories that optimise attention and engagement consistently. For example, we apply a DNA model of storytelling Story Fusion™ to resolve filmmakers' narrative blind spots that reduce story comprehension, attention, and engagement.


Our expertise in the science of storytelling enables us to create innovative, compelling and engaging stories for movies, television episodic drama, and strategic communications - powerful emotional messages that motivate people to act.


Our storytelling techniques add significant value to scripts and storyboards to reduce the risk of re-shooting scenes, project delays, and increased production costs. We work with creative teams such as screenwriters, filmmakers, editors and storytellers. 

Our Work


Frank Conference 

Gainesville, Florida, USA

A communications conference that drives positive social, institutional and behavioural change.

Frank 2020 Plenary Talk: How Fear & Suspense Can Advance Social Change. The talk presents a scientific model of storytelling that can assist storytellers to create powerful emotional messages that optimise attention, and engagement consistently and motivate people to act.




DNA of Storytelling

Story-Fusion™ is a creative manual process that fuses science with the art of storytelling to resolve filmmakers’ narrative blind spots that significantly reduce story comprehension, attention, and engagement. Story-Fusion™ is also a unique framework that measures emotion, suspense attention and engagement. 

Audience cognitive,emotional and physiologyical responses when watching movies
Research Proposal for the Future Media Converence Institute, Beijing, China by Dr Keith Bound


Future Media Convergence

Institute (FMCI), Beijing, China

We developed a 3- year research study (using our expertise in the science of storytelling) for the FMCI, (a subsidiary of Xinhuanet (China News Agency), to shape 21st-century cinematic storytelling across digital devices


Finalist: Ingenuity International Innovation & Entrepreneurship Competition, University of Nottingham, Ningbo, China 

Consonance is a biofeedback interactive movie experience where the viewer changes the narrative direction via their emotions and physiological responses. This seamless interactive movie experience enables the viewer to set specific parameters before watching the movie such as high suspense. Viewer’s facial expressions and eye-tracking determine the viewer’s emotional state at any time and select the most appropriate narrative trajectories that meet the viewer’s expectations, thereby optimising audience attention and engagement consistently 

Consonance, Shaping Personalised Digital Storytelling for 21st Century Audiences

Shaping Personalised Digital Storytelling

for 21st Century Audiences 



Receptive Cinema Finalist International Innovation Competition, University fo Nottingham, Ningbo, China
Using a scientific model of storytelling to create powerful emotional messages to motivat people to act 'Growing a Better World' be


Rabobank, Netherlands

Using a scientific model of storytelling to create powerful messages to motivate people to act and advance social change

Case Study

Rabobank invited us to do a critical analysis of their 1-minute promotional video Growing a Better World Together (see link), that promotes ideas on how to resolve world hunger and encourage healthy eating. Our task was to critically analyse the video and propose specific shots from their library of videos to optimise audience attention and engagement consistently and create a powerful message that motivates people to act. (See Rabobank PDF for analysis)


Electrodermal (EDA) Model of Audience Experience

By further developing a 4-year Ph.D. research project we were able to develop a scientific model of audience experience based on measuring electrical changes in viewers' skin (EDA). The EDA model of audience experience comprises three layers: the rhythm of suspense, the rhythm of emotion and rhythm of engagement. 

An EDA Model of Audiene Experience, Rhythm of emotion, Suspense and Engagement
Our Work
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