Storytelling Consultancy Services

Optimising Attention and Deepening Engagement Consistently 

We use Story-Fusion to optimise audience attention and deepen engagement consistently

We assist screenwriters and filmmakers to develop compelling and engaging stories for movies, television episodic drama, and powerful emotional messages that motivate people to act.

Story-Fusion enables us to identify filmmakers’ narrative blind spots that significantly reduce story comprehension, attention, and engagement

Story-Fusion validates creative storytelling decisions and resolves filmmaker’s narrative blind spots

Our storytelling process reduces the risk of re-shooting scenes and increasing movie production costs

Story-Fusion can be used as a framework to measure emotion, suspense, and audience engagement 
 

How we Work with your Film Production Teams

We work for film, television and media companies who seek to develop innovative compelling stories that optimise attention and engagement consistently.

 

Working alongside strategic communicators, screenwriters and filmmakers we analyse strategic communication messages, scripts, and storyboards, using Story-Fusion (scientific model of storytelling and engagement). This enables us to add significant value to your story by prioritising the parts of the story that need to change such as resolving filmmakers’ narrative blind spots. We then select the most compelling narrative features and cinematic techniques that optimise attention and engagement consistently, without compromising the filmmaker’s creativity.

 

Our approach is creative, iterative and provides insightful suggestions that give your story authenticity & emotional depth. Our work often focuses on specific scenes and causal relationships within story sequences to deepen engagement.

Four Stage Process

1

Developing the Design Brief

Stage

We analyse the construction of suspense and engagement in a screenplay via different layers of narrative information (e.g. structure, characterisation) to identify causal effects that relate to the story structure, key plot points, micro-narrative structures, narrative features, characters, and scenes. Once we have completed our analysis, we offer scientific-creative suggestions that resolve problematic narrative causal relationships to optimise audience attention and deepen engagement.

Stage

2

Analysing & Optimising Screenplay Engagement

We analyse the construction of suspense and engagement in a screenplay via different layers of narrative information (e.g. structure, characterisation) to identify causal effects that relate to the story structure, key plot points, micro-narrative structures, narrative features, characters, and scenes. Once we have completed our analysis, we offer scientific-creative suggestions that resolve problematic narrative causal relationships to optimise audience attention and deepen engagement.

3

Stage

Analysing & Optimising Storyboard Engagement

We analyse the construction of suspense in a storyboard via different cinematic stylistic layers that bring the narrative to life, such as cinematography (camera shot, angle, duration, movement, composition, lighting), stage props (production design) and pacing. Additionally, we analyse proposed sounds (non-diegetic and non-diegetic) and give insights regarding timing, desired effect and relationship with characters, stage props, setting, and audience. 

Stage

Outcomes

4

The outcomes of the analysis for stage 1 (screenplay-message) and stage 2 (storyboard) reveals filmmakers' narrative blind spots that reduce story comprehension, attention, and engagement.  We then create scientific-creative suggestions that resolve problematic narrative stylistic elements concerning causal relationships that disengage viewers, thereby optimising attention and engagement consistently.

Storytelling Innovation Projects

Our expertise in the science of storytelling, the construction of suspense and audience engagement adds significant value to your R&D cinematic storytelling projects that deepen engagement and grow audiences. For example, we have developed a conceptual story structure for innovative television drama episodic storytelling experiences for tablet and smartphone micro-screens. This concept involves developing linear and non-linear interactive episodic storytelling to deepen engagement by working with the disruptive elements of mobile devices such as the tablet and smartphone micro-screen.

E-MOVIE A Biofeedback Interactive Movie Experience

We are also aware of emerging technologies such as artificial intelligence machine learning that will create new forms of storytelling and enable the development of authentic personalised audience experiences such as Consonance an AI biofeedback interactive personalised movie experience. This includes interactive elements based on viewer biometric responses to different story cause-and-effects like our awarding winning (Cisco i-prize global innovation, 2010) biofeedback interactive film concept E-Movie™ where the viewer controls the narrative direction of a movie via their involuntary responses (cognitions, emotions, and physiological states). This authentic personalised non-linear story format deepens engagement and audience experience consistently.

We can lead your R&D interdisciplinary team to develop innovative data-driven creative storytelling experiences that deepen engagement consistently. Your R&D team might include screenwriters, filmmakers, data scientists (AI machine learning expertise), neuroscientists/physiologists, and human-computer interfaces, designers. With the digital landscape constantly shifting it is essential storytelling R&D/innovation teams are interdisciplinary. Depending on the type of project teams can include the following expertise: screenwriters, filmmakers, data scientists with AI machine learning expertise, data artists, neuroscientists/physiologists, consumer insights specialists and human-computer interface designers. The research and development outcomes lead to producing novel storytelling experiences across digital devices that deepen engagement and growing audiences.

Contact Us

© 2015-2020 Keith Bound. All Rights Reserved